Search Engine Optimization, or SEO, has undeniably huge importance for marketers. Every marketer dreams of joining the club of the websites that show up on the first page of the Google results so that quality traffic can be generated. According to the reports of Hubspot, 85% of website traffic begins with a simple search query. When a search engine discovers that a lot of people are visiting your website, there are high chances that your website will pop up in the first pages of the search engine results.
According to Databox statistics (2020), there are 75,000+ queries on Google per second. This evidence is enough to prove how important SEO is to enhance your visibility and bring more traffic to your website. Since 85% of the traffic comes through search engines, optimizing content is how you can make your business known and increase your bottom line.
While this may seem easy, the truth is, there is no one-size-fits-all SEO services. You have to use multiple SEO strategies to produce content that can turn a visitor into a potential customer.
Everyone’s SEO goal is the same: To drive organic traffic and boost revenue. However, taking SEO on top requires research and strategies. Google’s algorithms have changed with time, so it’s important that you use some strategies that will save you from search engine penalties and rank your website on the top.
Latest SEO Techniques That Will Double Your Search Traffic
In this guide, there are 5 strategies that can increase your traffic and brand awareness.
Perform Through Middleman Method SEO
The SEO trick “Middleman” is a very simple but effective strategy to bring your commercial website on the top. SEO is largely based on two things: Content and Backlinking. Content is very crucial because, without it, your website stands nowhere. Whereas Backlinks direct people towards your website. The search engine prioritizes those websites that have a good number of quality backlinks and that’s where SEO middleman strategy helps.
A website usually has two types of Content: Informational and Commercial. HubSpot results show that 88% of the people link to informational content and ignore commercial pages (sales pages). As most of the websites (linkers) don’t link to your commercial pages, You add a ‘middleman'(a relevant blog post) here. The Middleman creates an authority that leads to your commercial pages using internal links. What do you get in the result? More dominant commercial pages that will help your website get the top position.
Read Your Audience
75% of the people don’t even past clicking the first two pages of search results. That makes it crucial to understand your target audience first. There are various ways to find out about your users but some most effective and simple ways are: Ask Google and keep an eye on social media. By using these platforms, you will have an idea of what content would interest your target audience. When you understand what they need, you will create content that will draw them in.
Remember: The opinions of your users count the most, so always listen to the feedback you get from the users.
One of the key elements of SEO is valuable and relevant keywords. The reason why most of the websites face failure is that they stuff keywords as much as possible with the sole purpose of ranking high. They give importance to a good reader experience. Optimizing content doesn’t mean you can add as many keywords as possible. In order to incorporate relevant keywords, you have to do thorough research.
Remember: Don’t use keywords in content in a way that it feels unwanted or forced and don’t write fluff.
Focus on embedding 1-2 long-tail keywords that match the intent of what your users are looking for. These long keywords keep content focused on the specific needs of your target audience. In short, they will help you attract more traffic and visitors who convert.
Invest In Infographics
Infographics are becoming increasingly popular because 65% of the people get attracted to content if there is a visual representation. Quality infographics can increase the traffic of your website by 193%. The visual representation makes a regular text article 30x more likely for the readers. images, Websites are using this latest SEO strategy to drive in more visitors. In the future, infographics will be used as a key SEO tool to take your content a lot further. So, you should definitely consider investing in infographics in addition to your content to see higher ROI.
Meta Descriptions Optimization
A meta description is a text that appears on the SERPs to give the readers an idea about what your website is about. This text gives searchers the information they need to decide whether or not your website is relevant to them. To become reader-friendly, your meta-description should include keywords that directly respond to the searchers’ queries. This is an easy yet effective strategy to develop a connection between the intent of their search and your website. Nowadays, Google also pulls in the keywords from your blogs to SERPs presumably to give searchers the result that matches their query.
Web Page URL Structure
The URL Structure of your page should make it easy for the users to understand the niche of your website. Search Engines prioritize those pages that make their URL structure relevant to the content they have inside. Search Engine appreciates and prioritizes those websites that create a categorization system to make it easy for everyone.
The simple fact is: If people engage with your content, Google will follow suit. In order to maximize your customer potential, you have to make sure users find you first in the search results. By using these simple techniques, you can encourage higher ranking in SERPs and achieve amazing results. Once you have a better understanding of what SEO strategies, you can drive maximum traffic to your website.
Too busy to keep up with content optimization? Mobylogix SEO Services can help you bring your website to the top of the search results.