Whether you already have an online business or thinking of launching a new one, having a strong online brand reputation is crucial for businesses. No matter if you are providing services, delivering products, or any other doing any other kind of business online, getting the word out has become extremely important to keep yourself afloat.
Small businesses want to increase their online visibility, boost the number of sales and ROI. However, they hesitate to get marketing services as they think marketing requires an abundance of time and a lot of money.
Well, the truth is that there are plenty of marketing strategies that small-medium businesses can use to market themselves online without breaking the bank.
Here are some useful marketing strategies that small businesses can use to grow their brand online on a small budget.
Useful Marketing Strategies To Promote Your Business:
1- Use Social Media
No one can deny the power of social media these days. If you are social media resistant, you quickly need to change your strategy because that’s where all the magic is happening. You don’t need a huge budget for this, just post about your products & services and be authentic.
Promote yourself on all social platforms like Facebook, Instagram, Snapchat, LinkedIn, or any other platform which would help your audience to learn about your brand or about the services you are providing.
You can use direct message marketing on platforms like Snapchat and Instagram to communicate with other business entities that can be your potential customers. This is a very powerful marketing.
2- Don’t Underestimate Email Marketing
Email Marketing is such a powerful tool that even big companies like Amazon rely on it to get in touch with their customers. It is a great way to establish customer loyalty.
If you are a small business who wants to maximize their online presence, start collecting email addresses of your target audience. Send them emails weekly because people are more likely to get in touch with a brand that shows interest and empathy for people.
You can sign up for some free email marketing services online. If you want to send bulk emails, you might need to get email marketing services from a company, but don’t worry, it will cost you very little.
3- Content Marketing
Content marketing is the ultimate marketing strategy that small businesses can use to increase their online appearance. Content marketing is creating and posting content for the relevant audience to let them know about your products and services.
The key to developing a result-oriented content marketing is learning about your target audience, their interests, needs, problems, and then creating content that will attract them. It needs no budget or a very small amount of money.
The business owners must know that content marketing is beneficial for the long-term. It will gradually build readers, promote your brand image, and foster powerful relationships with the customers.
4- PPC Advertising
PPC (Pay-Per-Click) is online advertising that small businesses can use to display their ads to target people who are looking for relevant products or services.
As a small-medium business owner, you can use Facebook ads and Google ads to show your services on Google and other search engines. These ads must include certain keywords that people are searching through search engines.
These search engines use their own algorithm and show ads on different search engine page results based on the keywords, relevancy, and quality of the ad. You might need to spend some dollars on PPC advertising but it’s worth it.
5- Use Power of SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the best marketing strategy that can help small businesses to rank on the top in a very small time.
SEO is the process of optimizing your content and website structure so that search engines can easily ‘crawl.’
SEO is very useful for local businesses because customers who want a certain type of service or product try to find it at nearby locations. You can get SEO services to optimize your content according to nearby locations and maximize your chances of appearing more in the search results.
Moreover, make sure your website is mobile responsive because 80% of the users today prefer to search for services using their smartphones instead of desktops. Make your website mobile-first so your website can be accessed or navigated through mobile devices.
6- USe Facebook Ads
Promoting your business through Facebooks ads is the most inexpensive and result-oriented method.
Today, more than two million SMBs are taking advantage of Facebook ads to reach their target audience. These ads help small businesses to target certain audiences based on specific factors such as age, sex, locations, interests, online buying experience, and more.
Facebook ads are not only low-cost but creating them is also very easy. You just need to set your audience, budget, ad headline, an image, some description and it will be ready.
If your services or products have some attractive visual components, you can use Instagram ads and Snapchat as well to speed up your journey to a healthy ROI.
7- Don’t Forget Google My Business (GMB)
Getting yourself ranked for the GBM (Google MY Business) is also a good way to promote your business. If you get successful in ranking yourself in the top 3 of GBM listing, you will be able to earn a large number of qualified leads in a very short time.
Google My Business finds all your Google platforms and combines them in one place. It combines your Google profiles, reviews, maps, analytics, insights, and other data and then ranks your accordingly. Moreover, if your brand name is unique, there are chances that you will get a larger display.
All of these marketing strategies are worth considering if you want to increase your online presence. With a little effort, a small budget, and the right marketing strategy, you will be able to get a good online reputation in a very small time.
Looking for a company to develop a marketing strategy for you? Mobylogix is here to help!