Getting the maximum number of visitors on your website and keeping them around has become the goal of businesses these days. Along with other strategies, businesses are using attractive content: text, high-quality images, graphics, etc. that add more value to the readers. Moreover, as the digital marketplace is becoming more and more search-engine centric, having SEO friendly content is essential.`
Maintaining a good website content means editing, updating it, maintaining it, again and again, to make it more engaging. However, maintaining the content of big websites is a difficult task and businesses need a feasible and advanced system—CMS (Content Management System).
A Quick Introduction to CMS-Content Management System
A content management system is a software that enables you to create, edit, publish, and manage content on your website in an intuitive manner. It is used to manage and deploy website content more effectively.
Typically, a CMS software provides an interface that doesn’t require HTML, CSS, or other technical knowledge. Website owners can make changes in their content without the help of a developer.
How To Choose the Right CMS?
Picking the right CMS for your business depends on various factors such as type of websites, team structure, etc. Here is a list of a few things you must keep in mind for choosing the right CMS for your business.
1- Business Objectives
Start with analyzing your business goals and understanding your marketing objectives. It is important to involve your team from the marketing and IT department as well as be using CMS. Choose a content management system after understanding the organization’s expansion plans, how you plan to drive traffic to the site, and identifying other business requirements.
The key feature of a CMS platform is its usability. People who use CMS platforms are mostly marketers, designers, and writers. They don’t have enough knowledge about coding or technical complications. Therefore, a CMS system must be simple and easy to use even for non-tech savvy people.
Whatever CSM platform you choose, make sure it is SEO friendly and add to your SEO techniques. Some of the most important SEO-related features for a CMS system include meta descriptions, title tags, ability to add alt texts, etc. All these SEO-related features will help to enhance website visibility.
The cost of CMS depends on whether you are buying it or building it. Some CMS platforms will let you develop a website on the top of their layout. It can get pricey due to its structure, maintenance, and scalability of the website. However, cloud-based CMS is relatively less complicated, scalable, and easy-to-implement.
WordPress was launched in 2003 and since then it has proved to be the best CMS platform for millions of people. In the beginning, it was just a blogging platform and now it has grown into a fully developed CMS platform that has 36% of active website users from across the world.
WordPress is considered the best CMS platform for two major reasons:
WordPress is a free and open-source CMS platform. You don’t need any investment for that and you can also fine-tune its code as per your requirements.
It offers a wide range of customization options and UI to third-party integrations.
With WordPress, you will get a variety of themes and it also lets you use plugins to help you expand its features. Moreover, WordPress also offers an open-source plugin- WooCommerce to help you set up an online store with any technical knowledge or complexities.
Joomla comes at second with a market share of about 4.5%. With over 2.5 million active websites on Joomla, there is no doubt that this CMS platform is becoming popular among people.
It offers an advanced user management system that has developed more than 10,000 extensions and thousands of templates. It is built around a series of components and modules and it also uses templates instead of themes.
Joomla is a bit difficult to learn with WordPress but once you are able to understand it, it will offer you more flexibility as it offers more templates and modules to display your content in an effective way.
UnlikeWordPress and other CMS platforms, Joomla has a steep learning curve. You’ll have to spend some time to understand this platform or you can take a video class if you want to learn more about Joomla.
Drupal holds 2.9% of the overall market share and is arguably the most liked CMS platform among all. A lot of its features combine WordPress and Joomla and for the most part, it has been successful.
It is a free CMS platform that is popular in industries such as education, Fintech, Sports, Entertainment, eCommerce, media, etc. The basic version of drupal, also called Drupal core provides all the necessary features to build online forums, blogging websites, and user-generated content websites.
It is famous among startups due to its powerful features such as security, multilingual site support, custom post creation, and taxonomy system, etc. Currently, this platform has modules for Martech services such as Salesforce, HubSpot, Shopify, Google Analytics, etc.
This CMS platform is popular due to its intuitive and very simple drag-and-drop website builder. It lets people build a website with a very aesthetic interface. Squarespace is usually popular among bloggers, restaurants, musicians, SMBs, etc.
With Squarespace, you can either choose a design from repository or redesign themes for your website. This platform offers mobile-friendly themes that even non-tech savvy people can easily modify using CSS.
Users can also customize fonts, colors, styles, and other settings. One can also assign different access rights and multiple contributors to make sure that the website management systems don’t become complicated. Squarespace is definitely an excellent choice for startups and small websites.
These are the top best CMS-Content Management platforms; you can choose one as per your business needs. Do you need CMS development or implementation services? Get in touch with Mobylogix now.